Launch Loud. Scale Smart. Break into the UK Market.

Distributor-as-a-Service for emerging cybersecurity vendors ready to move.

Your Channel Launch Partner

VAD Company helps emerging cybersecurity vendors land early UK traction by driving channel strategy, meetings, and partner access — fast.

Tailored messaging, positioning, and UK market entry planning — without the need for full-time headcount.

We book the meetings, deliver the early demos, and help you generate first deals — fast and founder-friendly.

Introductions to trusted UK MSPs and VARs who are actively seeking new security solutions to expand their stack.

Strategic early wins to build local credibility and unlock sales cycles faster. We help vendors build proof, not just pipelines.